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Research papers

A comparison between internal and external market surveys

For several years Scan Test has carried out research assignments for a major Danish oil company, and in the spring of 1986 this oil company requested a mean of measuring what they had achieved by years of striving to develop the service concept in...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Dorte Tjellesen
June 15, 1987
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Citation

Tjellesen, D. (1987a, June 15). A comparison between internal and external market surveys. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-comparison-between-internal-and-external-market-surveys


Research papers

Service strategies in practice

In order to set the scene for the topic on which I am going to speak I will have to give you a few details about SAS Service Partner. The Catering Company which today operates under the name SAS Service Partner was established in 1961 as SAS Catering...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Ivar Samrén
June 15, 1987
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Citation

Samrén, I. (1987a, June 15). Service strategies in practice. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/service-strategies-in-practice


Research papers

Services are men affairs marketing through

Let us just think about the specificity of services : how to manage, and how to implement a much more efficient marketing and strategy for a service company.

Catalogue: Seminar 1987: Strategies For Service Management
Author: Jean Luis Brousse
June 15, 1987
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Citation

Brousse, J. . (1987a, June 15). Services are men affairs marketing through. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/services-are-men-affairs-marketing-through


Research papers

Strategies for service management

It is a great honour for me to have been invited to take part in this ESOMAR seminar which, during its three days, gathers together marketing professionals, consultants and company managers to discuss what is, for me, a very important subject....

Catalogue: Seminar 1987: Strategies For Service Management
Author: Jean-Marie Mascitti
June 15, 1987
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Citation

Mascitti, J. (1987a, June 15). Strategies for service management. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategies-for-service-management


Research papers

Developing a service strategy

The basis of my paper concerns the development of Service Management Strategies. With this in mind, my presentation is split into three distinct parts.

Catalogue: Seminar 1987: Strategies For Service Management
Author: Conrad Free
June 15, 1987
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Citation

Free, C. (1987a, June 15). Developing a service strategy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/developing-a-service-strategy


Research papers

Service development in Swedish service companies

The result of the study is derived from interviews with some thirty service companies which are members of the Swedish Coaliation of Service Industries. The study has focused on service development with the underlying assumption that this is the...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Göran Hyttfors
June 15, 1987
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Citation

Hyttfors, G. (1987a, June 15). Service development in Swedish service companies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/service-development-in-swedish-service-companies


Research papers

The importance of service management when entering into competition with other sectors

In the current situation of intensified competition with other financial institutions it is in my view necessary to gear the bank's marketing approach to the needs of the customers - and focus on their many different needs. Success is reserved to...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Lars von Bahr
June 15, 1985
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Citation

von Bahr, L. (1985a, June 15). The importance of service management when entering into competition with other sectors. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-importance-of-service-management-when-entering-into-competition-with-other-sectors